Privacy Policy

Last updated: January 25, 2026

PRICVACY STATEMENT

At ChoiceLifeQuote.com, your privacy and information security are top priorities. This Privacy Policy explains how we collect, use, share, and safeguard information from visitors, quote requesters, and applicants. We encourage users to review this policy regularly to stay informed about our privacy practices.

SCOPE & APPLICATION

This Privacy Policy applies to information collected through our website and affiliated digital services, including quote request forms, application intake forms, surveys, email communications, and agent interactions. Its purpose is to provide transparency into what data we collect, how it is used, and the rights users have regarding their information.

This policy does not apply to independent third-party carrier systems, third-party websites, or unrelated organizations not directly engaged by ChoiceLifeQuote.com.

INTENDED FOR U.S. RESIDENTS ONLY

Our Services are intended exclusively for U.S. residents and for use within U.S. regulatory frameworks. Insurance products are not offered outside the United States, and foreign use is not supported or endorsed. Information contained on this site does not and is not intended to constitute an advertisement, solicitation, or offer for sale in any jurisdiction outside the United States.

INFORMATION WE COLLECT

We collect information from users in several categories for legitimate business and service purposes.

A. Personal Identifying Information (PII)

Users may voluntarily provide personal information so that we may produce accurate quotes or initiate insurance applications. This can include:

Full name
Date of birth
Gender
Email address
Telephone number
Mailing address
State of residence

Such information enables our platform and licensed agents to determine product availability, suitability, and accurate pricing based on carrier rate filings.

B. Insurance & Health-Related Information

In order to produce accurate rate comparisons and submit insurance applications, users may be asked to provide information such as:

Occupation
Tobacco status
Height and weight
Medical conditions and medications
Family health history
Lifestyle factors (e.g., hazardous hobbies)
Desired product type, term length, and coverage amount

This information is used to estimate underwriting risk and determine eligibility. While certain health information may be collected, we are not a HIPAA-covered entity, nor do we maintain full medical records.

C. Technical & Website Usage Information

We automatically collect technical and usage data to improve performance, security, and user experience. This may include:

IP addresses
Browser and device type
Time on page
Clickstream data
Session duration
Referring websites

These analytics help us better understand user behavior and enhance website functionality.

D. Marketing & Research Information

From time to time, users may be invited to participate in surveys, feedback initiatives, or voluntary market research programs to improve service quality. Participation is optional and may be discontinued at any time.

HOW WE USE COLLECTED INFORMATION

We use collected information to provide insurance-related services and to improve the quality of those services. This includes:

Generating real-time preliminary quotes,
Determining coverage eligibility and product availability,
Facilitating communication with agents and carriers,
Assisting with underwriting and application completion,
Enhancing website performance and user experience,
Conducting analytics, market research, and product development.

We do not sell personal information to unaffiliated marketing companies, data brokers, or advertising networks.

COMMUNICATIONS & CONSENT

By providing contact information and requesting quotes or application assistance, users consent to receive communications related to the requested services. These communications may include phone calls, SMS/text messages, emails, and postal mail.

Such contact may be made by ChoiceLifeQuote.com or designated representatives, including:

Licensed agents,
Partner agencies,
Underwriting vendors,
Parameds and medical exam vendors,
Carrier personnel.

Users may revoke communication consent at any time using established opt-out procedures described in this policy.

COOKIES & TRACKING TECHNOLOGIES

We utilize cookies and similar tracking technologies to improve website performance and personalize user experience. Cookies may be used for purposes such as:

Authentication and login support,
Site analytics and performance optimization,
Advertising and retargeting through platforms such as Google Ads or Meta.

Users may disable cookies through browser settings. Doing so may affect certain functionality, but core quote request features remain accessible regardless of cookie preferences.

INFORMATION SHARING WITH THIRD PARTIES

We may share user information with trusted third parties solely for the purpose of fulfilling insurance-related services, including:

Licensed agents and agencies,
Insurance carriers,
Medical exam vendors,
CRM or quoting software,
Regulatory or compliance entities, if required by law.

We do not sell or transfer user information to unrelated third parties for commercial marketing purposes.

DATA SECURITY & PROTECTION MEASURES

We maintain administrative, technical, and physical safeguards to protect personal information. These include secure servers, controlled access protocols, encryption where appropriate, and periodic reviews of data handling procedures.

However, no online data transmission can be guaranteed to be 100% secure, and users acknowledge that information transmission is done at their own risk.

USERS RIGHTS & CHOICES

Users have several rights concerning their personal information, including the ability to:

Update or correct personal data,
Request cessation of communications (“Do Not Contact”),
Unsubscribe from marketing emails,
Disable cookies through browser controls,
Request information deletion where legally permissible.

Requests are honored promptly and without penalty.

ANTI-SPAM COMMITMENT

ChoiceLifeQuote.com does not engage in unsolicited commercial email marketing. Emails are sent only to users who have:

Voluntarily provided an email address for relevant services, or
Established a business relationship through quote requests or application initiation.

Unsubscribe instructions are included in all email communications.

THIRD-PARTY WEBSITES & POLICIES

Our website may link to third-party resources for informational or transactional purposes. We do not control these third-party platforms and are not responsible for their privacy practices. Users are encouraged to review third-party privacy policies directly.

POLICY UPDATES & REGULARY CHANGES

This Privacy Policy may be updated periodically to comply with evolving federal and state privacy regulations, carrier requirements, or operational adjustments. Continued use of the Services constitutes acceptance of revised terms.

CONTACT INFORMATION

Users may contact us with questions relating to privacy, data use, or opt-out procedures at:

ChoiceLifeQuote.com
Phone: (800) 770-8229
Email: jshiver@choicelifequote.com
Mailing Address:
209 Squirrel Hollow Drive
Enterprise, Alabama 36330